GRILLED cheese and ketchup may be a popular snack choice, but what about in chip form? This is just one of the four flavours being considered as a new Lay's chip flavour. A press release from the company notes that more than 600,000 flavour ideas were received by Lay's Canada as part of its Do Us a Flavour contest before the final four were chosen. The four finalists: Creamy Garlic Caesar, Grilled Cheese and Ketchup, Maple Moose and Perogy Platter are now available for a limited time, and Canadians can vote online (lays.ca/flavour) for their favourite one. Voting closes on Oct. 16. Comedian Martin Short is the spokesman for the brand's contest.
The press release notes that the Creamy Garlic Caesar flavour was submitted by Jill Munro, of B.C., who said her flavour idea was based on Caesar salads. The other three ideas came from people in Alberta, Newfoundland and Ontario.
The grand prize winner will win $50,000, and one per cent of their flavour's future sales. The winner will be announced in November.