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Time traveller: This is what a B.C. store's huge seafood sale looked like in 1957

North Vancouver photographer Jack Cash caught this image of 'the biggest Sea Food event in B.C. history'
Jack Cash
Sea Fair was billed as “the biggest Sea Food event in B.C. history.”  

North Vancouver commercial/industrial photographer Jack Cash took this photo documenting the interior of a Super-Valu supermarket in 1957. The store is decorated for a large in-store seafood promotional event called Sea Fair. It was billed as “the biggest Sea Food event in B.C. history.”  

Cash operated his own photographic studio at 1629 Marine Dr. in North Vancouver. He was the subject of a recent Archives of North Vancouver exhibit: Through the Lens of Jack Cash: 1939-1970.

It is unknown if this photo shows one of the North Vancouver Super-Valu locations, but it is safe to say that this image depicts what it would have been like for North Shore supermarket shoppers in the 1950s. 

Visit the MONOVA website for more information about the history of the North Shore and to learn about MONOVA: Museum of North Vancouver opening in Fall 2021.

Currently, MONOVA: Archives of North Vancouver at 3203 Institute Road in Lynn Valley is open by appointment only. Contact: archives@monova.ca

Navigate culture on the North Shore by using the North Shore Culture Compass.