Since 1989, B.C. Liquor Stores has donated close to 500,000 teddy bears through its annual Share-a-Bear program.
This year, B.C. Liquor Stores is once again running its Share-a-Bear campaign in all 195 of its locations from now until just before Christmas. A recent press release noted that customers can purchase twin teddy bears at any B.C. Liquor Stores location and then leave one of the bears at the store to "share" with a local community charity.
B.C. Liquor Stores staff select charities in their communities that help families in need and the "shared" bear finds its way to a child through those charities.
Liquor stores are selling the twin bear pairs for $11. Last year more than 24,000 bears were donated to families with children in need.