The Canadian sun protection brand has provided sun care kits to all members of Canada's women's national team, who as role models for youth will play an important part in educating Canadian families about the importance of sun protection from an early age, according to a release.
According to the Canadian Skin Cancer Foundation, skin cancer is caused by overexposure of the skin to UV radiation. There are more new cases of skin cancer each year than the number of breast, prostate, lung and colon cancers combined, the website states.
And while skin cancer is the most common type of cancer, it is also one of the most preventable, according to the Canadian Dermatology Association, which provides these sun safety tips on its website: avoid exposure when the sun's rays are the strongest, from noon to 2 p.m.; seek shade; cover up by wearing lightweight clothing that covers as much skin as possible; and apply a broad-spectrum SPF 30 or higher sunscreen and lip balm.
Ombrelle makes a variety of products for everyday sun protection including SPF 60 lotion for kids ($18) and a new Ultra-Fluid SPF 60 Lotion for Face ($17) that applies easily under makeup.
Ombrelle also recently introduced a free app for iPhone and Android phones. the Ombrelle Moments app allows users to get current and four-day weather and UV forecasts. Users can also set timers to apply suncreen based on personal UV sensitivity and create a profile for each family member.
