Dear Editor:
I read with interest Jeremy Shepherd’s excellent article (May 18) regarding Onni’s proposal for a Liberty wine store in their new development at 13th and Lonsdale.
Of particular interest were the remarks by Liberty owner Robert Simpson, who stated before council that “we sell to collectors.” He then continues: “It’s like an antique store and Ikea. They are both in the home furnishing business but they provide very different services.”
In light of the fact that their website libertywinemerchants.com lists “our top twenty under $20” when the shopper clicks on “wine selection” then “value wines,” it seems that Liberty wants to be having it both ways.
It appears, after all, that Liberty will be selling Ikea (“value”) wines in their new antique store, and while being less than forthright before council, they express their true business model right on their website.
Randy Wilson
President, B.C. Private Liquor Store Association
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