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Skier Brodie Seger launches helmet design contest to benefit ALS research

Winners will earn a $1000 prize and will see their artwork appear on alpine courses around the world
alpine canada skier Brodie Seger
Team Canada skier Brodie Seger is looking for a new helmet design to help benefit a good cause this winter.

Canadian skier Brodie Seger is looking for a new helmet designer ahead of the upcoming World Cup season.

This year, he's putting both a competitive and a philanthropic twist on his search.

The Whistler Mountain Ski Club alum launched a "Helmet for Hope" contest this month, with the goal of raising funds for the ALS Society of British Columbia's PROJECT HOPE initiative. The project aims to establish an ALS Research Professorship at the University of British Columbia as scientists continue working to find a cure for the fatal neurodegenerative disorder also referred to as Lou Gehrig’s Disease.

Seger's contest invites anyone interested in seeing their artwork fly down alpine race courses around the world to submit a helmet design for consideration, so long as their submission meets the contest's design guidelines. In addition to having their creation featured on Seger's helmet this winter, the contest winner will earn a prize of $1000, courtesy of Haywood Securities.

Submissions must: 

  • Feature the colour purple and a minimum of one blue cornflower—the official colour and flower of ALS
  • Include the hashtag #endALS within their designs
  • Leave the carbon fibre portion of the helmet partially or entirely visible
  • Ensure the helmet's yellow MIPS logo and FIS logo remain visible and in the same location
  • Ensure Bollé logos on the helmet's sides remain the same size and are placed above the goggle strap line. The sponsor's logos—as well as the Haywood logo on the forehead portion of the helmet—must be clearly visible and legible with a solid background

Participants can find a helmet design template on the ALS Society of B.C.'s website. The contest will accept design submissions through [email protected] until Oct. 26, while the winner will be announced by Oct. 31, the Society explained in a release.

Anyone who uses the Helmet for Hope webpage to donate to the cause throughout the competition will see their donation matched up to a total of $5,000. All donations will be directed to PROJECT HOPE.