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Time Traveller: Famed North Shore photographer elevates food into art

A meal in a wheelbarrow? Jack Cash was taking fun and fancy food photos long before Instagram made it cool

James Lovick Ltd., owned by James Lovick, was the biggest ad agency in Canada through the mid-century. His prestigious company employed celebrated North Shore photographer Jack Cash, who was at one point commissioned to photograph “4 diffrent [sic] crab dishes.”

Under an account for B.C. Packers, Cash shone a spotlight on one of the final dishes – a crab salad. Sitting on a bed of lettuce are large chunks of crab meat and shredded crab, with two plump tomatoes.

As an accompaniment, whole stalks of green onion sit in a small plastic wheelbarrow, a kitschy reminder of meals gone by.

Visit the MONOVA website for more information about the history of the North Shore and to plan your visit to MONOVA: Museum of North Vancouver, now open at 115 West Esplanade in The Shipyards.

Currently, MONOVA: Archives of North Vancouver, at 3203 Institute Road in Lynn Valley, is open for drop-ins on Monday and by appointment Tuesday-Friday, 12:30-4 p.m. Contact:

Navigate culture on the North Shore by using the North Shore Culture Compass.