Port Metro Vancouver is no more. From now on, ships heading into local terminals will be entering the Port of Vancouver.
The port officially rebranded last week, shedding its old moniker.
As part of that process, the collective port community and its waterfront industry tenants at Roberts Bank, the Fraser River and Burrard Inlet will now be known as the Port of Vancouver.
The move is meant to strengthen the port’s recognition among its stakeholders. Feedback indicated that Port of Vancouver was widely being used to identify the port anyway.
The decision-making governing body which regulates port activities – the port authority – will be known by its legal name, the Vancouver Fraser Port Authority.
The port authority said research showed the use of ‘Port Metro Vancouver’ to refer to the port had created confusion between activities of the port authority, port tenants and terminals, and even the regional government, Metro Vancouver.
