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Olympian Brodie Seger reboots helmet design contest to fight ALS

Here's your chance to design the ski helmet for the upcoming World Cup season for North Vancouver's Brodie Seger
Brodie Seger is holding another helmet design contest to raise funds and awareness for the fight against ALS. | Malcolm Carmichael

North Vancouver Olympian Brodie Seger is once again calling for help designing his ski helmet in an effort to raise funds and awareness for ALS treatment.

Members of the public are invited to submit helmet art designs for the lid Seger will wear during the upcoming World Cup alpine ski season. Seger is also hoping that his Helmet 4 Hope initiative will encourage people, whether they submit a design or not, to find out more about ALS research and make a donation to his charitable campaign. All proceeds from Helmet 4 Hope will go to Project Hope, an effort to establish an ALS research professorship at UBC with the goal of creating an optimal environment for the integration of ALS research and clinical care.

This is the second time Seger has held the Helmet 4 Hope design competition, with last year’s campaign raising more than $18,500 for Project Hope. Seger is hoping to top that number this year.

“My hope is that the competition will encourage people to spread the word, think about the meaning behind the design as they create it, and feel a sense of involvement with the cause as I wear the helmet throughout the season,” he told the North Shore News. “I was taken aback last year with how much traction the project ended up getting, and I’m excited to see if we can do even better this year and surpass the $20,000 donation mark.”

The competition will be open for submissions until Oct. 23, with the winner announced by Oct. 31. Seger said he is planning on revealing the new design on home soil at the Lake Louise World Cup race in November.

The main design guidelines are that the helmet must feature the colour purple, while the use of black is encouraged. The design should also reflect the theme of ALS. More information about the contest and donations can be found on Seger’s Helmet 4 Hope website.

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