CAPILANO Suspension Bridge Park has been recognized for leading an outstanding marketing campaign to promote its latest attraction, the Cliffwalk.
The park will take home the American Marketing Association's Marketer of the Year award for successfully developing and executing an integrated campaign that combined media relations, promotion, sales initiatives, online and social media, radio and outdoor advertising.
Nancy Stibbard, owner and CEO of Capilano Suspension Bridge Park, said she was honoured by the achievement.
"Building a new multi-million dollar attraction in the tourism climate of the past several years was a bold move," she said. "Marketing Cliffwalk had to be a success. I am so pleased with the results generated by the exceptional work of our sales and marketing team."
The award will be presented at the 42nd annual Marketer of the Year Gala, Wednesday, Oct. 24, at the Westin Bayshore Hotel in Vancouver.
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A Capilano University accounting student recently received a $2,500 scholarship for his academic performance.
William Person was the 2012 recipient of the Marian Easton Memorial Scholarship on behalf of the Certified Management Accountant Society of B.C.
The scholarship is given to students who do exceptionally well in the advanced management accounting course. It is put toward the Certified Management Accountant Strategic Leadership program, which focuses on management practices, accounting, leadership and communication skills.
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Canadians are big fans of small businesses, according to a survey by the Royal Bank of Canada.
The survey, conducted by Ipsos Reid, found that 94 per cent of Canadians believe that small businesses play a critical role in the growth of the economy and almost 88 per cent view them as vital job creators, according to a media release.
More than 60 per cent of Canadians said they would pay more for a product or service to support a small business in their community and 83 per cent said they support small businesses in their community by doing business with them or promoting them.
When it comes to deciding which businesses to support, 73 per cent of Canadians said word of mouth referrals were a factor, 68 per cent said the location of the business and 51 per cent said visibility in the community.
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