Representatives of the North Shore Credit Union hosted a Circle of Friends reception at their Corporate Learning Centre at 1133 Lonsdale Ave., Sept. 19 to celebrate the financial institution's name change. Members of the North Shore business community, individuals and representatives of a host of community organizations were invited to hear the official announcement of the institution's new name: BlueShore Financial. Interested in transforming the community credit union into a sophisticated financial boutique, the name change also reflects its interest in serving a broader market and provides an opportunity for expansion and growth. blueshorefinancial. com