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Shadows freshen in new singles and duos

RUSHING out the door to a baby shower Saturday afternoon, I needed a fresh daytime look and I needed it fast. I decided to forgo my usual eyewear look and instead gave Elizabeth Arden's new Beautiful Colour Eye Shadow singles and duos a shot.

RUSHING out the door to a baby shower Saturday afternoon, I needed a fresh daytime look and I needed it fast.

I decided to forgo my usual eyewear look and instead gave Elizabeth Arden's new Beautiful Colour Eye Shadow singles and duos a shot.

More than just a line of eye shadows, promoters of the line describe it as "multitasking," containing a host of short-and long-term anti-aging benefits. Among its ingredients are retinyl linoleate, a vitamin A derivative helping minimize the look of fine lines and wrinkles, as well as antioxidants vitamins C and E.

In addition, thanks to Elizabeth Arden's Advanced Pigment Technology, the shadows have been designed to sit and stay on top of lids, rather than fall into lines and creases.

Of the duos offered, I chose Tempting Taupe, sweeping a ballerina pink across my eyelids and blending the complementary matte taupe into my creases. I completed the look with Beautiful Colour Eye Shadow single Bone, an off-white hue, using it as a highlight along my brow bone and in the inner corners of my eyes.

I topped off the look with a light coat of mascara, a quick dab of lip colour and a dusting of translucent powder. I was out the door in minutes, ready for all the lady-and baby-themed festivities to follow.

With 32 singles and seven duos to choose from - and each housed in a newly designed compact, complete with mirror - Elizabeth Arden's new line of shadows can get you from casual summer day to hot summer night in a flash.

To check out the host of shades offered and get your own single ($24) or duo ($32), head to an Elizabeth Arden counter at Shoppers Drug Mart, The Bay, Sears, London Drugs or Pharma Plus.

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