VANCOUVER, we love you [the t-shirt project] has officially kicked off the second year of its Great Adventure Club's Stand Up Paddle Sessions.
According to a press release, these pop up-style events, presented by Red Paddle Co., invite Vancouver, we love you supporters to join the Vancouver, we love you team for an afternoon or evening of paddling fun at one of the many beautiful beaches in the area. Stand Up Paddle Sessions have been held at various Lower Mainland beaches, including Deep Cove in North Vancouver and Ambleside Beach in West Vancouver.
Session details are announced via the Vancouver, we love you Facebook and Twitter pages 48 hours in advance. Project supporters are asked to simply show up to the assigned location wearing their Vancouver, we love you T-shirt, and are given a quick tutorial, and then are welcome to try out stand up paddle boarding for free.
The sessions are also intended to allow Vancouver fans to meet and network with others in their community, building stronger social ties.
North Vancouver entrepreneur Sarah Shandl created Vancouver, we love you [the t-shirt project] as a means of showing off Vancouver. Supporters wear their heart on their sleeve by donning project "Vancouver" printed shirts (sold for $25 via the initiative's website) and take photos in them around the city and abroad. What started as a simple love of comfy shirts and a great city has become a growing movement, both locally and internationally, she says in the statement.
The project also supports Covenant House Vancouver. Ten per cent from the sale of every T-shirt goes to the organization, which provides food, shelter, clothing, and counselling to local street youths.
The project is about more than just a T-shirt, says Shandl. It's a declaration of the wearer's love for their city and the belief that it can be made better for everyone who calls its streets home.
For more information on Vancouver, we love you [the t-shirt project] and its Great Adventure Club, visit vancouverweloveyou.com.
