The Obakki Foundation Live with a Purpose campaign invites individuals or groups from around the world to take their personal passion and use it for good.
Whether it's mountain climbing, holding a bake sale, running a marathon or hosting a dinner party, the campaign encourages participants to take what they love to do and use it to make positive change in the world (while having a lot of fun), according to a press release. The Live with a Purpose competition is open to participants who choose to donate the funds that they raise to the Obakki Foundation, a registered Canadian charity.
The individual or group that raises the most money will be awarded a trip for two to accompany founder Treana Peake on a philanthropic mission to Cameroon, Africa. Submissions to participate in the competition are now open and will run until Feb. 29.
On March 1, participants will begin working with the Obakki Foundation team to set up their personal Live with a Purpose campaign and fundraising website page and will receive an in-depth information package that outlines best practises for fundraising, provides suggested social media posts, and summarizes how to work with the Obakki Foundation Live with a Purpose brand. Fundraising will run from March 1 to July 31 and the winner will be announced via social media on Aug. 5. The total amount raised in the 2015 campaign was $36,260. One hundred per cent of all donations to Obakki Foundation (including funds raised through the Live with a Purpose campaign) go directly to the foundation's humanitarian projects.
