ESCENTS Aromatherapy's new eau de parfum line supports the fight to end human trafficking.
The new fragrances launch Tuesday at Escents Aromatherapy boutiques and the Vancouver-based company's online store.
Ten per cent of all profits will benefit the Salvation Army's "The Truth Isn't Sexy" campaign to combat and bring awareness to human trafficking. There are an estimated 27 million adults and children enslaved worldwide with 80 per cent sold into slavery for sex, according to the Salvation Army's website. The organization estimates there are 250,000 sex slaves in North America.
Partial proceeds from the fragrance line will benefit Deborah's Gate, the Salvation Army's safe house for human sexual trafficking survivors. The specialized program of care serves women who have been trafficked into situations of sexual exploitation and who are in need of protective and restorative housing and healing, according to the Salvation Army's website.
Escents founder and West Vancouver resident Jacqui MacNeill said in a release "the new fragrances are inspired by strong women, making them a natural fit with this cause and the Salvation Army's work here."
The eau de parfum is available in four scents: Joy, Hope, Grace and Courage. Each fragrance reflects the complex and unique sides of a woman, as well as what she inspires in others. Joy has top notes of violet and jasmine, Hope is richly scented with vanilla and bergamot, Grace is an earthy fragrance with hints of lily and cedar wood, and Courage is scented with ylang ylang and ginger.
The fragrances are made with 100 per cent pure essential oils and botanical extracts and are DPG and phthalate free.
To learn more about the Salvation Army, Deborah's Gate and the campaign, visit thetruthisntsexy.ca.
