There were plenty of memorable moments during the 33rd annual Operation Red Nose campaign, which ended with positive results, as the road safety campaign’s goal of keeping roads safe across Canada over the holidays was once again met.
This according to a press release from the program and ICBC, which noted that 78,341 motorists, including 5,448 in the 12 British Columbia host communities, chose Operation Red Nose for a safe ride home in 100 Canadian communities where the service was provided. For the national organization and its provincial partner, ICBC, the campaign was another success.
During the 2016 campaign, 55,669 people, including 3,747 in BC, wore the famous red vest in order to provide their fellow citizens with an additional way of getting home safe after holiday celebrations.
At the heart of Operation Red Nose’s mission is the commitment to provide financial support to numerous local non-profit organizations dedicated to youth or amateur sport. Each year, proceeds of the national campaign equal, on average, 1.5 million dollars that benefit the 100 local host organizations, from coast to coast.
Numerous volunteers and users of the Operation Red Nose service used the mobile application for smart phones. During the 2016 campaign, the application was used 117,220 times, a record since its creation.
Operation Red Nose is a non-profit organization that provides a citizen-led safe-drive service during the holiday season. They also implement other year-round awareness programs on the consequences of being impaired.
