Mercedes-Benz Driving Academy for New Drivers

Mercedes-Benz Driving Academy for New Drivers has introduced a new kind of driving instruction that prepares new drivers for a lifetime of safe, responsible driving.

Traditionally, driver education focused exclusively on learning the rules of the road and learning to operate a vehicle. But the EU Coaching Project, HERMES, uncovered a third, equally important factor in reducing crashes with new drivers: learning to control your impulses.

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“The mental aspect of driving is the most important part for new drivers to understand,” says John Jacobsen of Mercedes-Benz Driving Academy. “Impulsivity rules the developing mind, and this can lead to crashes, especially with young drivers. With this in mind, Mercedes-Benz has structured a new way to teach driving.”

Mercedes-Benz Driving Academy is the first to offer this kind of driver education in Canada. Traditional driving instructors are replaced by ‘driving coaches’, who undergo frequent evaluation and training and are monitored for consistency through the use of in-car cameras.

“You’re going to see a lot more of this kind of training in the future,” says Jacobsen. “What we focus on is managing impulsivity by helping teens become more self-aware of their mental state. Crashes don’t typically occur because of a lack of knowledge on the driver’s part. They occur because of poor or impulsive decision-making.”

Students learn to be aware of their mental and emotional state through self-evaluation. In-lesson scaling helps students track their developing vehicle-handling skills for greater responsibility behind the wheel.

 “We teach new drivers how to put the brakes on their impulsivity,” Jacobsen explains. “And since we teach using Mercedes-Benz vehicles, there’s a greater incentive to learn. You’ll also notice the competitive pricing compared to other driver education programs in Vancouver.”

To learn more about academy programs, prices and availability, call Mercedes-Benz Driving Academy at 604-460-5004, visit or email You can also connect with Mercedes-Benz Driving Academy via Twitter and Facebook.

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