Whether you are buying or selling, Realtor® Michelle Vaughan’s process is highly customized to suit her client’s needs. Michelle believes it is imperative to spend the time with her clients to get a clear sense of what they’re looking for.
“I work a lot with my clients to determine what motivates them,” says Michelle, a Realtor® with Royal Le Page Sussex in West Vancouver. “Then we develop a dynamic marketing plan.”
On the seller’s side, Michelle conducts an intensive analysis of the market to determine the best pricing and selling strategy. Each market, and each home, warrants its own unique study.
Once the listing is live on MLS, Michelle makes sure it receives good exposure to potential buyers by utilizing the marketing strategy designed for the property. She then works with her client through the process, negotiating on the client’s behalf to ensure the best outcome for her Sellers.
“I have a lot of past clients who stay connected with me because they are interested in current municipal changes or the state of the market,” says Michelle. “They know they can ask me anything at anytime. That’s the kind of relationship we have.”
For buyers, this means accompanying them on property viewings to really get a sense of what they like and what doesn’t work for them.
“I pay a lot of attention to the details that my Buyers give me when we look at homes. That way, when I see a house that is right for them, I know it when I see it. I couldn’t do that if I didn’t take the time to understand them first.” Michelle says. Once a buyer’s dream home has been chosen, Michelle negotiates the best price, and explains the completion process and next steps. She also keeps in touch once her clients have moved in to make sure they’re enjoying their new home.
“It’s amazing how often a buyer’s needs and wants change throughout the course of buying a home,” she says. “But it’s all part of the process. Knowing my community inside and out helps me provide a lot of information. Knowing my clients really well helps me find the perfect fit for their lifestyle.”