Faced with having to skip their annual heart and stroke fundraiser, West Vancouver’s Mulgrave School decided to take their jump rope challenge virtual.
And the resulting Jump Rope for Heart event, streamed live on Instagram’s IGTV and Facebook, has had school organizers jumping for joy.
Instead of holding the event at the school, students, parents and teachers filmed themselves jumping rope for the fundraiser and submitted the clips – which were stitched into lighthearted video.
The video – which features some surprise appearances by family cats and dogs, imaginary skipping ropes and improvised skipping ropes made out of computer cords – garnered 800 views in the first 24 hours and is still going strong.
The virtual event kept the fundraiser – which has raised over $172,000 for the Heart and Stroke Foundation over the past quarter century - going in its 25th anniversary year, said Aleah Bowerman, spokeswoman for the private school.
“Our biggest triumph was the positive feedback we received,” said Elizabeth Calderon, Assistant Head of School. “In times of physical distancing, it was a joy to be able to create an event our entire school could join.”