Park Royal is turning shopping into a game.
Shoppers will soon be able to use the new Snappz app on their smartphones to scan QR codes posted at different locations around Park Royal North, South and the Village. Once the code is scanned, players will be asked questions about fashion and pop culture.
Players will be awarded points for correctly answering questions and can earn Park Royal gift cards when certain game levels are reached.
"Park Royal is a leader in the beyond-the-bricksand-mortar strategy," said Amanda Eaton, communications coordinator for Park Royal. "Snappz fits right into that strategy. It's a fun and hip mobile game centred around hip fashion and pop culture, which we think will be especially appealing to our young female shoppers."
More than three-quarters of youth between the ages of 12 to 17 have mobile phones, according to the Pew Internet and American Life Project. Nearly half of these are smartphones.
Older teen girls are most likely to say their phones are the way they usually access the Internet, according to the survey.
The pilot program is being launched in partnership with SparkBridge Interactive, a mobile app publisher that has also introduced game apps for the Vancouver Aquarium and the Royal Botanical Gardens.
For more information about the Snappz app mobile game, visit sparkbridge.com.