Vancouver’s North Shore brand unveiled

Vancouver’s North Shore Tourism Association  decorated the Wallace at the Shipyards on Thursday, Jan. 30 in an outdoorsy theme to showcase its new destination brand, logo and identity as well as the tagline “Nowhere Better Natured.” Celebrating four brand pillars (outdoor recreation, neighbourhoods and community, natural beauty and accessibility to urban and city experiences), the event featured food and drink from local businesses ranging from Deep Cove to Horseshoe Bay for guests from the three North Shore municipalities, including local government representatives and organizations, community attractions and recreation providers. vancouversnorthshore.com

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