EXTREME Emerald joins Neon Fuschia, Bold Cobalt and six other vibrant shades in a new collection of Pure Color Stay-on Shadow Paints from Estée Lauder.

Rich pigments in a creamy mousse base provide for a depth of colour, from subtle sheen to dark and dramatic. The creamy mousse texture is designed to glide on smoothly. Use your finger to dab on colour or a brush for a more defined look, increasing intensity with each dab or brush stroke. Paints are great for mixing and are an especially easy way to apply makeup, says the brand's creative makeup director Tom Pecheux. Find them at the cosmetics counter, The Bay and Sears, for $28 each.