Let it be known: When you are traversing the alley that links Lonsdale Avenue and St. Georges between First and Esplanade, that's Lolo Lane, you're travelling.
That was the alliterative winning suggestion in the contest to name the alley held by the More Fun Alley Association last week.
Judges in the contest receives dozens of entries from more than 120 people wanting to help give the alley an identity.
Rounding out the top three suggestions were Monkey Wrench Alley - a nod to the light industrial businesses and auto repair shops that front Esplanade - and Paine's Alley, a reference to the historic Paine Hardware that once occupied the corner of Lonsdale Ave and Lolo Lane.
Association co-founder Roma Wilson hopes the name will now grow on Lolo residents and businesses organically, and gradually become part of the area's identity.
"Naming an alley gives it a bit of an identity and it helps to create a culture. When people feel connected to something, they're more likely to contribute to its development as a space. I think that's really important," she said.
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